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Raise your hand if your PPM ratings are based on one household - From Inside Radio: As more markets convert to electronic measurement, programmers face a conundrum. Minute-by-minute PPM listening data for features, artist interviews and other programming elements often doesn?t square with traditional popularity indicators, such as perceptual research. That disconnect has ...
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Radio made by and for Under-20's - Here's what I'm sick of: The relentless whine to get more younger people involved with radio in content and management positions. Listen, if you want younger people with innumerable choices - most of their own making - to sign on ...
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Ideas for Christian Radio - and not just Christian Radio - Here's an interview with me that Doug Hannah was kind enough to post on his site, the Christian Radio Show (and here's the direct mp3 link). As I listen to it again, I must have had my coffee because I ...
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Radio's Competitive Advantage in a Digital World: It's the Megaphone - This is a segment from my presentation at the recent Radio Ink Convergence conference. In this portion, I highlight the key way in which radio has an advantage vis-a-vis its competitors. If you really want to understand where radio can ...
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The Slow Pace of Radio's Digital Progress - Last week Bridge Ratings released a survey of radio industry managers assessing their progress on the digital front and the reasons why that progress has been - shall we say - rather plodding. I spoke with Dave Van Dyke of ...
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A Lesson in Leadership from Starbucks' CEO Howard Schultz - Here's an amazing interview with Starbucks CEO Howard Schultz from the folks at Harvard Business Review. This is in the wake of the two most tumultuous years in Starbucks' history - the same tumultuous years that faced almost every other ...
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Radio is what's on it - and how it makes us feel - People - real people - consume products and services because of what those products and services do and how they make us feel in their presence. You could sell an iPhone by advertising its technical specifications just the way your ...
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Don't force your Personalities to be Social Media Wonks - I hear it all the time: "We want our personality to blog, but he wants more money to do it." Or "Our personality says he'll blog, but he doesn't." So what should you do? Should you force him to blog? ...
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Brands will not just be Media, they will be Entertainment - I have been arguing for some time now (following Tom Asacker's logic) that radio, TV, print, ad agencies - the whole conglomeration of media interests, each one viewing its silo as unique and distinct from every other silo - are ...
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How to become a Social Media Magnet - Richard Laermer is a social media powerhouse. Whether it's regarding his best-selling books (including Punk Marketing: Get Off Your Ass and Join the Revolution ), his cable news appearances, his public relations work as head of RLM Public Relations, his ...
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